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August 20, 2018


Vripack and the New Yachts Company

Celebrate the launch of Prime Maharani, the revolutionary 50-meter ”human-centered” design.

The cause for celebration is twofold: a preengineered 50-meter platform designed to support a variety of superstructures, and a paradigm-shifting layout fully dedicated to “human-centered” living.

 The creative duo behind the Dutch design studio Vripack, and the envelope-pushing YachtCreators division of The New Yachts Company, have essentially ripped up the standard 50-meter megayacht layout and started over from scratch.

Today’s owners are trending younger. They value intelligent ergonomics and versatility in everything they own,” says Barin Cardenas, founder of The New Yachts Company.

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The resort yacht experience

“It was our strong objective to bring more experiences to our owners, presenting them with possibilities typically seen only on larger yachts. We created what we coined as a Resort Yacht, and the Vripack team pushed the boundaries even further!” “Look at 500GT market,” continues Barin, “the layouts here are all about the same. A divided main deck, a couple of aft decks, main salon dining, a rear-facing skylounge, a sundeck, and a beach club that’s mostly inaccessible. Basically a few areas for the family to spend their time aboard and not much privacy. Humans need variety.”

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Vripack’s interior design was carefully developed to embody the human-centered design philosophy. “Being Dutch, we love to play with light,” says Bart. “Sure, the huge windows play a significant role, but do not underestimate the relevance of selecting just the right balance of light absorbing and reflection materials.”

The result of this attention to detail is a warm home feeling, with views to enjoy from nearly every place on the yacht, inside or outside. This comfort was further ensured by focusing on installing bespoke loose furniture with natural tones to contribute to the warm penthouse atmosphere.

“In essence, Maharani offers a genuine ‘Resort Yacht Experience’,” says Barin. “Our goal is to provide owners with a superior onboard experience; more privacy, more luxury entertainment areas, and amenities only witnessed before on 500GT+ yachts.”

“If our industry is to attract new, younger owners, then we have to improve the owner experience without having to build a larger, more expensive yacht.”

”Guest privacy was a major focus so the upper deck is the second full deck solely dedicated to the Owner and his family. Allowing all on board to feel at home at sea, each respecting and enjoying their own space.”

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A nod to the elegance of the past with a trip to the future:
The main deck is uninterrupted from the bow to stern. No need to wait for the build… you are invited to experience Maharani in fully immersive Virtual Reality!

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About The New Yachts Company:

Founded by Barin Cardenas, The New Yachts Company is an incubator helping launch innovative brands and designs into the yachting industry. Through the YachtCreators division the creation of yachts and yacht brands has led to multiple award-winning yachts and nominations.

PRIME Megayacht Platform is a collaboration with Lucas Silva, an entrepreneur and yachting aficionado. Silva serves as the resident Yacht Owner’s perspective, while the YachtCreators team lead PRIME’s development and market strategy. Lucas and Barin’s extensive experience and shared passion is the driving force behind PRIME’s innovation and constant evolution.