Martin Redgrave in a One-to-One with Marnix J. Hoekstra and Bart M. Bouwhuis
In the latest of The Superyacht Group’s Digital Dialogues, Martin Redmayne speaks with Vripack’s Bart Bouwhuis and Marnix Hoekstra about the ways in which the design industry can encourage new entrants to the superyacht market through telling unique stories and innovation.
To hear more about Vripack’s views on the superyacht design philosophy, watch the full video here.
“Kingship Marine has called in some top names to lead the design. For the naval architecture they have retained Incat Crowther, who have designed more task-specific multihull designs than anyone else, anywhere, and (as this is not an oilfield work-boat, but a svelte and sexy superyacht) they have appointed the designers at Vripack, the people behind some of the best ideas in cruising superyachts anywhere in the world.”
For the second round of the BOAT International Online Design Challenge, four studios were tasked with designing a sailing yacht concept. In a twist, designers were asked to incorporate the band Guns N’ Roses into the design. Vripack named their winning concept ‘Sweet Child’ after the Guns N’ Roses hit Sweet Child O’ Mine which provided the soundtrack to their sketching.
Dutch firm VriPack has completed a staggering 7,400 projects – and counting – including yachts such as the explorer Nordhavn 148, the 55 metre Al Waab II and the 52 metre Latitude. In this exclusive Tell It In Ten interview, co-directors Bart Bouwhuis and Marnix Hoekstra share their journey to success – from early morning phone calls to a yacht with whiskey in the keel, to a clever hack that helps improve any design. The hardest part? Working with each other…
Could solar power be a game changer for sustainable yachting?
“We took what we learned from the racing scene, and implemented it into yacht design,” says co-creative director Marnix Hoekstra. “Sustainability has to be tackled as a design challenge. It’s not enough to just harness this technology and use the innovation, it needs to be beautiful as well.”
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