A designer’s work is a constant pursuit of innovation; of coming up with meaningful ideas that create new products, services — essentially wealth, well-being or happiness around us. In my speech I will go through some topics that challenge me daily in my work. To me personally it is important to understand the risks of bullshit. I will talk about the knowledge that we have collectively, and how important it is to constantly keep learning and evolving. The work is basically a play with ideas, and the mix of truth, placebo and avatars is something that fascinates and inspires me.