Jan Willem Vissers

DIRECTOR MARINE COMMERCIAL, AB VOLVO PENTA

Over the years the demand of existing and new boaters have changed. Where in the past, passion for boating and looking for adventure was the key driver for buying or renting a boat, the new(er) generation expects a more intuitive, stressless and car like experience. How can the marine industry match those expectations and what are the main hurdles to take so we unlock boating for an even broader audience.

Back to VriThink’s Night Out 2021 to 2022

"The road to car-like boating"