It is not uncommon to hear Vripack’s designers refer to a yacht’s exterior as its ‘dress’. The choice of metaphor isn’t merely due to the convention of using the feminine pronoun when referring to seagoing vessels. It has more to do with what a well-designed dress is and does, and what makes it well designed. The metaphor refers to the way a well-designed dress accentuates the form and beauty of its wearer without calling attention to the ingenuity of the construction that allows it to do so.
HOURS OF THOUGHT
It is about finely judged proportions and shapes. And it is about novel design that incorporates a sense of timelessness. The curve of a yacht’s roof isn’t merely a beautiful flourish to please the eye. It is the result of hours of thought that not only ensures that the roof’s beauty is mirrored by its function, but also that for this particular yacht, the curve of the roof could not have been otherwise.
VRIPACK’S DESIGN AMBITIONS
Excellence is, of course, a moving target, and an intangible goal. It remains forever on the horizon, which is precisely what makes it the perfect driving force for Vripack’s design ambitions. Because it ensures that they approach every decision, whether concerning the most challenging intellectual puzzle or the tiniest detail of a feature, with an uncompromising level of commitment and also that they never rest on their laurels, no matter how feted they are for their designs.