Design Philosophy

It’s second nature for the team members to consider all the elements in concert, so that the interaction becomes seamless.

Vripack’s yachts appeal to the heart, mind and senses in equal measure, offer light-filled, elegant and comfortable spaces, and ensure their owners, and guests and crew, feel at home at sea.

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OUR PHILOSOPHY

A playful interaction of form & function, intuition & intelligence, and balance & performance

Vripack’s design philosophy is informed by a creative, holistic and collaborative approach that enables it to conceive yachts that offer their owners the most enriching experience possible on water, while allowing them to immerse themselves in this experience with the peace of mind that comes from knowing you enjoy unparalleled levels of safety, comfort and security.

The studio is fortunate in that it tends to attract clients whose open-mindedness, ambition and sense of adventure supports the team’s desire to keep pushing the borders and raising the bar in its pursuit of excellence.

As a result, it’s able to deliver yachts that not only reflect its clients’ specific needs and aspirations, but also set benchmarks in the market.

And while it is guided each time by the same design philosophy, each yacht that emerges from the studio is unique, because each of its clients is unique. Before sketching a single line, the team spends as much time as is necessary familiarising itself with the client, asking questions, listening intently and learning as much as it can about the client’s lifestyle and planned cruises. Everything the team does revolves around the client, for it is they that will be sailing out to sea on the team’s designs, manning ship in all kinds of weather conditions, and sometimes sailing so far out that the reassurance of safety becomes paramount.

The studio’s approach is governed by a playful interaction of form and function, intuition and intelligence, and balance and performance. The trained eye looks in vain at, say, a spiral staircase on one of its yachts, for the divide between aesthetic beauty and function. The same applies to every aspect of its creations, and it is second nature for the team members to consider all the elements in concert, so that the interaction becomes seamless. Yet, this finely honed approach, along with the studio’s wealth of knowledge and experience, hasn’t narrowed its creative curiosity in any way. If anything, it seems to drive its curiosity, allowing its team to venture far beyond its comfort zone to observe and learn from other great artists and engineers. And because of the studio’s accumulated wealth of experience, its open-mindedness, its curiosity and its holistic approach, it is able to easily incorporate all the insights it gleans and techniques it observes into what it does in a continuous process of enrichment that manifests itself in the perfectly balanced yachts that have made its name.

Vripack’s yachts appeal to the heart, mind and senses in equal measure, offer light-filled, elegant and comfortable spaces, and ensure their owners, and their guests and crew, feel at home at sea.

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A HOLISTIC APPROACH

Integrated teams create better designs with greater efficiency

When one observes Vripack’s team putting together one of the highly complex vessels it is known for, you realize quite quickly that the key factor in the studio’s success isn’t state-of-the-art 3D software, lean manufacturing principles, its proprietary code or virtual reality – though it employs all of these; rather, it’s its people, with all their passion and enthusiasm for the craft of yacht-building, and their comprehensive and shared understanding of the craft.

And from the minute you arrive to the moment of your reluctant departure, you find yourself caught up in the team’s infectious energy, but also immersed in a world whose every detail suggests the shared understanding of a coherent and comprehensive vision.

The studio’s founder, Mr. Dick Boon, has always maintained that the various disciplines required for crafting yachts are constituents of the same whole, and as such must work together harmoniously, from inception to delivery, rather than as separate departments to be brought together at various points in the process. Holism, to give this philosophy its official name, dates back to ancient Greece, and means ‘all’, ‘whole’, or ‘entire’.

The team considers each new project an opportunity to enrich its understanding of how these interconnected disciplines influence one another. And having completed over 7,000 projects since 1961, it stands alone in the depth of its knowledge.

Each project involves a multi-disciplinary team that is brought together specifically for that project from the day of commission. In practice, it means that while a designer is shaping a staircase, for instance, an engineer will be calculating the factors required to make it structurally feasible within budget; and while a naval architect is drafting the curve of the hull at the point where it meets the waterline, a designer will already be contemplating the interior layout that might best suit the other side of the curve. And every aspect of this symbiotic and overlapping process is informed by a shared understanding of what is technically possible.

This melding of creativity, technical knowledge and experience, not to mention passion and enthusiasm, is continuous, rigorous and seamless, and it is compelling to behold. The tight integration of disciplines in service of a holistic approach allows the team to think laterally every step of the way, the result of which is much richer ideas and better designs, achieved with greater efficiency.

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VRITHINK

Embodying the spirit of innovation

If there’s one thing common to every member of the Vripack team, it is the trait of insatiable curiosity. It drives their hunger for innovation, its unceasing search for new materials, its willingness to challenge conventional wisdom, its determination to extend the boundaries of technical possibility, and its attentiveness to emerging social trends.

The same curiosity lies at the heart of VriThink, the studio’s platform for stimulating fresh thinking. VriThink exists to harness the power of global trends, spark debate and inspire minds in order to generate the ideas that will determine the nature of the next generation of superyachts. VriThink is the first of its kind in the industry, and though curated by Vripack, welcomes participation from the world.

The open platform showcases the major global trends that the studio identifies. A lot of the freshest thinking in any society happens in the most unexpected places, not in the established institutions. Which is why team members are often to be found scouring the streets researching the undercurrent of our society. As Vripack identifies, examines, monitors and connects the dots, patterns begin to emerge that they are able to tap into long before they become mainstream ideas.